Party Research

Shyam was wondering on what to do. He was about to leave the city for good and may never meet some of his friends/ colleagues again. He wished to meet all of them one final time before bidding adieu. Coincidentally his birthday was also falling on that final weekend. "Why not organize a party?” he thought
Among the wonderful thoughts, the glitches started making their appearances. Parties generally meant booze, smoking and non-vegetarian food. But Shyam was a straight no-no to all of these. Even in the few parties that he attended, he used to be a silent spectator. So, what to do now?

As a true MBA, Shyam went on with a market study to determine the customer's perceptions.

Prospect 1: "You don't call it a party if it doesn't have booze"
Shyam (in his mind): "Should I name it something else?"

P2: "You have a good name among your friends. Why do you want to spoil it in the last minute?"
S: "How can hosting a party spoil my image? May be if people don't turn-up and I end-up calling everyone the next day and shouting at them"

P3: "Outside the city? Puleez"
S: "Now they expect me to shift my house"

P4: "Have we ever implemented our plans on organising parties? We do not have competency in implementation"

Shyam, already out of enthusiasm, decides not to waste any more effort. But the sight of prospect-5 gives him enough stimulation to interview one more person.

P5: "I'm busy this weekend. Can we have your birthday next week?"
There was a thud sound followed by P5’s cry, “Someone get some water. Shyam has fainted”

Shyam closed the research with the result:
Market research successful; project aborted